Successful websites allow visitors to obtain the information they need as easily as possible. Dynamic Web Publishing is a proven way to ensure that your website meets the needs of each and every individual customer in a timely manner.
Much like print media, today's static Web sites focus on content, presenting pre-configured Web pages that are written for a relatively homogeneous audience. Dynamic publishing, on the other hand, focuses first on the audience, down to the individual. Then, based on the visitor's profile, dynamic Web sites compile relevant content and publish it on-the-fly.
Publishing dynamic Web content requires two key elements: a way to collect and manage site visitor information (collected in visitor "profiles") and a way to match those profiles to relevant content. Visitor profile information can be gathered from a number of sources, including corporate databases, employee/partner knowledgebases, 3rd party resources, as well as visitor-provided information. To turn this data into valuable information, ArticleBASE Technologies can integrate your existing data, working with you to map out the rules that will match customers and content.
ArticleBASE Technologies' integration expertise, combined with the content management capabilities of ArticleBASE, provides you with the resources you need to build an effective, dynamic publishing system. ArticleBASE applies the rules you have created to match customers and content and compiles the necessary elements to present pertinent, personalized information every time.
Much like print media, today's static Web sites focus on content, presenting pre-configured Web pages that are written for a relatively homogeneous audience. Dynamic publishing, on the other hand, focuses first on the audience, down to the individual. Then, based on the visitor's profile, dynamic Web sites compile relevant content and publish it on-the-fly.
Publishing dynamic Web content requires two key elements: a way to collect and manage site visitor information (collected in visitor "profiles") and a way to match those profiles to relevant content. Visitor profile information can be gathered from a number of sources, including corporate databases, employee/partner knowledgebases, 3rd party resources, as well as visitor-provided information. To turn this data into valuable information, ArticleBASE Technologies can integrate your existing data, working with you to map out the rules that will match customers and content.
ArticleBASE Technologies' integration expertise, combined with the content management capabilities of ArticleBASE, provides you with the resources you need to build an effective, dynamic publishing system. ArticleBASE applies the rules you have created to match customers and content and compiles the necessary elements to present pertinent, personalized information every time.
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